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The notion of American patriotism as deployed in the US political arena
Mukařovský, David ; Ženíšek, Jakub (advisor) ; Topolovská, Tereza (referee)
This thesis aims to explore the rich meaning of patriotism in the US politics. The theoretical part focuses on the facets of patriotism specific to the USA-American exceptionalism and the Pledge of Allegiance-and on types of patriotism in general. The practical part is devoted to delineating the notions of patriotism of three prominent American politicians among whom there are significant ideological differences: President Donald Trump, late Senator John McCain, and former President Barack Obama. Their opinions on patriotism are uncovered mostly by analyzing their speeches, but in some cases also by reading their tweets, listening to interviews with them, and reading articles about them. My hypothesis was that when we compare their views of patriotism, we will find that not all three men advance a similar kind of patriotism. I believe this hypothesis to be definitively confirmed in the conclusion where the final comparison highlights many differences, including essential ones, between the patriotism of Trump and that of the other two politicians. Keywords: American patriotism, American exceptionalism, Donald Trump, John McCain, Barack Obama
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Political marketing and presidential election in USA
Vašková, Eva ; Boučková, Jana (advisor) ; Dušková, Dagmar (referee)
The main topic of my diploma thesis is political marketing and presidential election in USA in 2008. Firstly, I described American society through its demographic, racial, social and religious aspects. Then I wrote about public opinion and political socializing of individuals, how they are created and learned through individuals' lives. Political ideology in USA is represented by two mainstream political trends: liberals and conservatives. Thesis then describes strategy in politics, planning of political campaigns and marketing communication in politics. Second part of my thesis describes presidential election in USA in 2008. Introduction is focused on two main candidates: Barack Obama and John McCain. Then it continues with main points and highlights of each presidential campaign. Special part is focused on presidential debates which are very popular in American society. Besides main candidates, thesis describes also vice president candidates and wives of presidential candidates. The final part of the thesis is focused on financial aspect of elections and funding in politics.
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